Lewis Hamilton heads to Singapore in early October for the drop of his latest fashion capsule collection as well as zero-proof cocktails in time for race week.
It’s sort of the rule – once you get famous for one thing, you start applying that fame to other industries. Invariably, it’s by launching your own spirits brand or your own clothing line, and in the case of racing legend Lewis Hamilton, it’s the latter.
Hamilton is now bringing his lifestyle brand +44, in collaboration with non-alcoholic agave spirit Almave, to Southeast Asia for the first time, with the rollout featuring a streetwear capsule co-created with Singaporean artist Jahan Loh, a pop-up from 5 to 11 October and a signature zero-proof cocktail, all timed for Singapore’s race week.
The Local Touch
Off the track, the clothing is the headline. Plus44 Marina Spaceport is a limited-edition capsule featuring Loh’s Spaceman motif, which runs through hoodies, tees, shorts, jerseys and a celestial camo tracksuit. Both the capsule and a bespoke art collection will be sold exclusively at The Shoppes at Marina Bay Sands and online.
The drinks side is Almave, co-founded by Hamilton and Master Distiller Iván Saldaña of Casa Lumbre. It’s a non-alcoholic spirit made in Mexico from real agave using traditional distillation practices, with three expressions – Ámbar, Blanco and Humo – available exclusively at Marina Bay Sands for one year.
For us, two things stand out. First, the local co-creation. Race-week merchandise in Singapore tends to mean team-issue replica kit, so a capsule authored by a Singaporean artist gives the drop a reason to exist beyond the driver’s name. Second, the staying power. Most race-week activations disappear on Monday, but signature cocktail The Lewis stays on menus at venues such as Mott 32, CUT and Milos until next September.
Where to Go
The +44 pop-up runs 5-11 October at The Shoppes, unit B1-148 (look out for Yardbird Southern Table & Bar). Zero-proof cocktail The Lewis is available 8-15 October at Bread Street Kitchen, LAVO Coastal Italian Restaurant & Rooftop Bar, Mott 32, WAKUDA Singapore and Yardbird, plus in-room dining for hotel guests.
Over the same dates, The Almave Circuit puts bespoke Almave cocktails at LAVO, Mott 32, Spago by Wolfgang Puck, WAKUDA, Yardbird and Paiza Sky Residence. From 16 October to September 2027, The Lewis moves to Bread Street Kitchen, CUT by Wolfgang Puck, estiatorio Milos, LAVO, Mott 32, Spago, WAKUDA and Paiza Sky Residence.
